BET - The Story Behind the Styling of Blood Orange's New Video

BET - The Story Behind the Styling of Blood Orange's New Video

In the stagnant heat of last summer, recording artist Dev Hynes aka Blood Orange released Freetown Sound, an album with a message rooted in race relations and soundtracked by his signature synth-pop. A few months later, Solange Knowlesdropped A Seat at the Table, a commentary on Blackness in America through her unique, feminine gaze. Both Freetown Sound and A Seat at the Table received critical acclaim and quickly became required listening for 2016.

Stylist James Flemons has worked with both Hynes and Knowles on their creative endeavors. Over the past few years, Solange has frequently enlisted Flemons to satisfy her sartorial needs. Most recently, Flemons contributed custom pieces for her "Don't Touch My Hair" video and also created custom pieces for her band to wear at SXSW. Flemons, who has been designing clothing since elementary school and has his own line, received his first solo styling gig from Solange in 2013. Not bad for a first job, right?

 

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